YOBA, a love story that began in 2002, a fairy tale born from the will of two young women, who against all odds, wanted to break the taboos and hypocrisy that surrounded sex toys, sexy lingerie and other pleasure products. With their small savings, they opened rue du Faubourg Saint-Honoré, in one of the most chic districts of Paris, the first boutique-pleasure mainly reserved for women, in a cozy and glamorous atmosphere. Women, couples, stars rush there, it's a huge success: YOBA boutique was born. The following year, they invented the concept of presenting naughty, chic and glamorous items, based on the principle of meeting sales. In a few months all over France, hundreds of YOBA ambassadors organize meetings between girls: