Unveiling Canada's Top Seducing Cities: A Survey Reveals All

Hey, Canada! Ever wondered if you’re the only one in your city with a particular kink?

Or browsing and buying which item in a local adult toy shop in your small town will earn you the least curious looks?

There’s strength in numbers. Knowing exactly what your fellow Canadians are up to and their sexiest purchases can make you feel more confident in yours.

We took a tiny peek inside your bedrooms to find the answers. How did we know? We took a look at your buying preferences and consumer behavior throughout 2023.

Now, we’re fairly confident in revealing XOXTOYS' list of Canada’s top seducing cities of 2024.

The Juicy Details: Nationwide Cravings Uncovered

When it comes to sex toy sales, Canada holds the position of the 5th largest market in the world. We bet this doesn’t surprise you.And if we say Toronto is the steamiest city in the country, it wouldn’t surprise you either. They’re the biggest section of our visitors and our largest buyers. In fact, Toronto bought items worth over hundreds of thousands from XOXTOYS last year alone. The city also had the most varied purchase, with items ranging from lubes, lotions, vibrators, and massagers to cock rings. But the big cities aren’t the only ones ramping up their purchase. It’s the quaintest towns, the ones you don’t think of, with a purchase list able to put any city dweller to shame. Think of the kinkiest items, the medical fetish toys, and the cuffs, and the folks have it in their cart. Today, we will walk you through all these towns, based on our observations of the top seducing cities in Canada.

Top 10 Seducing Cities

Ultimately, if we had to list down Canada’s top 10 seducing cities, it would come to this:

  1. Vancouver
  2. Winnipeg's
  3. Hamilton's
  4. Calgary
  5. Toronto
  6. Edmonton

Toronto Teases

For all intent and purpose, Toronto comes across as the city of couples. Despite having a pretty solid nightlife, couples seem to enjoy spending their after-hours in the privacy of the bedroom. 

The most bought item is actually System JO Sweet Berry Gel. In fact, it’s the city with the highest purchase of female sensual enhancement products. The only other city with interest in the same product is Winnipeg. 

It's a product you will only buy if you have a partner you want to focus all your attention on. 

Then, what could possibly be the second most sought-after item? Sensuva On for Her Arousal Oil, which is a mix of lube and a pleasure enhancer. Aren’t we noticing a pattern here?

The Drywell Ultra Thin Hyaluronic condom also ranks pretty high on our list, which is expected at this point. 

It’s not to say the city is completely unfamiliar with some solo action. 


One of the most expensive and common purchases is the Deia Vibrating Feather. To be fair, the vibrator is versatile enough for solo and couple-play.

Toronto also seems to love their Tenga. But instead of the masturbators - which are popular too - the thin Tenga Hole Lotion is the one everyone adds to the cart on. 

In fact, lube shows up a lot on Toronto’s cart. You could say the city is pretty determined to practice safe sex. 

Montreal's Midnight Muses

If you ask Canadians what’s the kinkiest city in Canada, they would squabble over the definition with no clear answer. 

But if you ask them about the sexiest city in Canada, Montreal is always the first choice. With Montreal’s annual Fetish Week and a running gag of a bunch of fetish parties, Montreal’s buying preferences are relatively tame.

In fact, with how loud the nightlife is with its kink fests, it’s interesting Montreal isn’t high on the adult toy buyer list. Of course, the city still does well. 

For Montreal, when people aren’t busy clubbing, they are getting frisky in the dark with their vibrators and anal toys. 

The most beloved vibrator, as always, is the wand, particularly, the Viben Sultry Intense Handheld. Montreal likes its vibrators to be rechargeable, silicone-based, and comfortable to hold. 


Naturally, the second most purchased vibrator is a clitoral one from Tracy's Dog OG Pro 2. Other vibrating beauties on the list include the Lelo Siri 2 Massager and the We-Vibe Nova 2.

Montreal also has quite the love for anal toys, with both butt plugs and prostate massagers making it onto the list. Montreal’s love for vibration reverberates soundly with the Aneros Helix Syn V

The Doc Johnson Naughty 1 Trainer Set also confirms exactly how much Montreal likes taking on the butt plug, with even a 5-inch insertable length not being out of the possibility. 

Thunder Bay to Ottawa

Looks like the lake and the cozy weather call for some self-exploration in Thunder Bay.  In particular, Thunder Bay has the largest purchase of male masturbators. 

It’s the city of strokers, with the Tenga eggs providing quick relief. Some Thunder Bay citizens do opt for more complex and expensive strokers, like the Kiiroo Feel Reagan Foxx

When they want something more permanent, they go for Pipedream Products PDX.

Ottawa shows the same love for comfort, with a little bit of love for vibrators and sensual items thrown in. Some of Ottawa’s most beloved purchases include the Kiiroo Keon Automatic Masturbator and its accompanying Kiiroo Keon Neck Strap. It connects to interactive webcams and lets you play in a 2D and virtual reality world.

Calgary to Vancouver Vibes

Calgary achieves the second position on XOXTOYS’ ranking of the best seducing cities in Canada with practically no competition. 

The largest influx of shoppers comes from Calgary, even if they don’t end up surpassing Toronto when it comes to total items bought. 

But similar to Toronto, the most purchased item is a male enhancement product. Mind you the Intensify Pleasure Pack isn’t certainly the wildest item on the list. 

The Canadian West seems to have specific preferences when it comes to its novelty items and adult toys like the Rock Candy Poppin and the Womanizer Marilyn Monroe Special Edition

In comparison, Vancouver’s ethnically diverse citizens have an equally diverse preference. Interestingly enough, folks from Vancouver rank second in terms of people who spend a lot of time on online shopping sites and are likely to open the sites randomly to browse. 

It’s no surprise Vancouver would have the third-highest purchase count. They also seem to have the best inside scoop on the best adult items.

Which other city had the sense to find the Dame Pom Soft Touch Vibrator? If we’re being honest, no other city is as adventurous with the c-ring or brave enough to try the GoodHead Deep Throat Spray

Not to mention Vancouver also wins the title of the city with the most remote-controlled couple toys and apps. Vancouver loves some power play, as we see in purchases like the We-Vibe Moxie+ Panty Vibe

Middle of the Pack: The Silent Achievers

If there’s one thing common across all surveys for the quest for the sexiest and most seductive Canadian cities, it’s the Alberta province’s tendency to steal the spotlight.

Edmonton gets the 4th position on our list. 

What’s interesting is the buying habits of Edmonton people are the same no matter the retailer. They love their dildos, mixed with a heavy dose of self-love. You frequently come across Clone-A-Willy on their purchase list. 

And when it comes to traditional dildos, Edmonton is always up for the challenge. Why else would you buy a 17-inch one frequently? 

Meanwhile, Richmond flies under the radar a lot. It’s hard to find any instance where someone named it as the British Columbia city hiding some racy secrets. 

But Richmond is hiding its affinity for sex furniture. While the furniture choice isn’t the most outrageous, it does expose their interest in BDSM items. 

The Liberator Wedge combo all but points towards couples trying out new positions while keeping comfort in mind. 

Now, we won’t call Winnipeg a quiet city with its range of festivals and concerts. But it does have a tendency to keep to itself. 

Its racy preferences are all over in the sense. They buy lots of different lubes, so you can see it’s a slippery mess. The Uberlube Luxury Lubricant bottle has gone to too many homes.

Winnipeg is also into some innovative foreplay. There is no other reason to buy the Kama Sutra Honey Dust Powder in such a large quantity otherwise. 

Climbing the Charts: Surprising Front-Runners

Since we’re almost at the end of the results of the survey for XOXTOYS’ list of Canada’s top seducing cities in 2024, let’s do a quick roundup of cities climbing the charts. 

In other words, these are cities with specific preferences, and while they aren’t prone to bulk purchases, they are a look at the future of sex toys. 

  • Saskatoon is showing the most interest in the future, with a high list of sex machines in their purchase list. 
  • Guelph, one of the most adventurous cities in Canada, continues the tradition by buying bondage tape and leashes.

  • Halifax has shown steady interest in fantasy costumes and jeweled butt plugs for a while. Clearly, luxury suits the town. 
  • Vaughan has a tendency to pop in and out of the top 10 sexiest Canadian cities list. But this doesn’t stop the steady increase in the purchase of Magic Wands. 
  • A name we didn’t expect to see as often is Surrey. But its love for medical fetishistic toys did force us to take note. 

Cities like Victoria and London, Ontario seem to love the quieter, discreet toys. They like vibrators which don’t make noise and toys they can walk around in their hand with no one wiser. 

What's the Buzz? Breaking Down the Trends

From what we have noted and the survey results we got from people on their preferences, here are some fun facts you might find interesting:

  • Women, no matter the city, like arousal oils. Often, they use arousal oil to get excited and then lube to completely relax. Similarly, whether it is lube or lotion, they always opt for the non-fragrance option.
  • A lot of consumers stay indecisive on what to buy, with it likely being their first time trying adult toys. As a result, they opted for the Surprise box, to get a mix of different toys and lubes. 
  • Consumers love simple sex toys. This doesn’t mean they don’t like technologically advanced ones. Rather, they go for toys which make achieving orgasm the easiest. So, clitoral vibrators and masturbators feature often on their purchase list. 
  • In comparison, dildos don’t seem to have the same reputation, no matter how popular they are in mainstream media. If people do want an insertable toy, they go for G-spot vibrators more often than not.
    * Magic Wands are not insertable toys. So either pick a different toy to reference that is insertable or change the previous phrase so that it aligns correctly with Magic wand
  • A huge number of people buy sexual enhancement products. Because everyone wants to have better sex that lasts longer and feels better. *Sexual enhancement products do not always need to be correlated to a fear or discomfort of sex toys. Ultimately people buy enhancements because they want to stay hard longer, prolong ejaculation, stronger orgasms, heightened clitoral sensations, painfree anal sex, 
  • When it comes to anal toys, Canadians like prostate massagers over butt plugs and anal beads. 
  • Sex tech is and will continue to be popular. In reality, more people seem to buy adult toys for couples rather than for solo use. The apps and remote control features help the couples connect more than ever before. 
  • Sex machines and sex furniture aren’t exactly in every household… yet. But the steady rise is nothing to ignore. There’s also a lot of interest in VR and AR-enabled toys, with shoppers happy to pay top dollar.

A really surprising fact about Canada is the number of people who sneak a peek at online retail stores in cities and towns you don’t often think about. You will find names like Pickering, Hope, Oshawa, Regina, and Brampton. 

These towns often make up in their enthusiasm for the kind of toys they’re willing to try, even with a smaller population. 

Takeaways: So, What Does Canada Really Want?

Canada has never been particularly shy about sex. At least, compared to the rest of the world. The enthusiastic media coverage every year whenever retailers list their top sexiest and seducing cities in Canada is proof enough. 

While adult toys aren’t as taboo of a topic as before, sex toy users still face unfair judgment from society to date. But this doesn’t stop men and women from boldly exploring their sexuality, on their own or with a partner.

Even with all of the progress in recent years of making the industry less Taboo, those who love sex toys still face unfair judgment today. But men and women are more comfortable today than ever before when it comes to using pleasure products to explore their sexuality, be it on their own or with their partner. 

This survey simply reveals tiny truths about a more complex land and its attitude towards pleasure and erotic items. For now, the Canadian sex toy market is on the rise. 

We hope you stay with us as we continue to explore more cities in detail.